SaaS Metrics Dashboard
Monthly recurring revenue, cohort retention, plan distribution, and trial conversion — your subscription business at a glance.
New
MRR
$112,400
5.2%vs. $106,840 last month
New 41%Exp 55%React 4%
ARR
$1.35M
18%annualized run-rate
Monthly 8%Annual 92%
Net Churn
2.4%
0.4%lower is better — improved
Voluntary 1.6%Invol 0.8%
LTV / CAC
3.8x
0.4%healthy — above 3x target
LTV 79%CAC 21%
MRR Growth
Monthly recurring revenue (area) vs. churned MRR (dashed line) over the trailing 12 months.
MRR Churn
Current MRR
$133,710
12-mo Growth
+59.2%
Net New (mo)
+$41,000
Customer Expansion
MRR movement breakdown this month.
+$41,000Net New
Expansion
+$24,80042.9%
New
+$18,40031.8%
Reactivated
+$6,20010.7%
Churned
−$8,40014.5%
Cohort Retention Analysis
Monthly retention % by signup cohort. Color intensity reflects retention health (green = strong, red = weak). Empty cells indicate future months.
LowHigh
| Cohort | M0 | M1 | M2 | M3 | M4 | M5 | M6 | Avg |
|---|---|---|---|---|---|---|---|---|
| Jan 2026 | 100% | 92% | 86% | 82% | 78% | 76% | 74% | 84% |
| Feb 2026 | 100% | 94% | 88% | 84% | 80% | 78% | — | 87% |
| Mar 2026 | 100% | 91% | 85% | 81% | 79% | — | — | 87% |
| Apr 2026 | 100% | 95% | 89% | 86% | — | — | — | 93% |
| May 2026 | 100% | 93% | 88% | — | — | — | — | 94% |
| Jun 2026 | 100% | 96% | — | — | — | — | — | 98% |
Insight: The Jun 2026 cohort shows the strongest M1 retention (96%) — your onboarding improvements are paying off. Focus on the Mar 2026 cohort, which dips to 79% by M4.
Plan Distribution
9,380 active accounts across 4 tiers.
9,380Accounts
Free
4,28045.6%
Starter
2,84030.3%
Pro
1,84019.6%
Enterprise
4204.5%
Total MRR from plans$112,400/mo
Trial Conversion Funnel
4-stage journey from trial signup to paid conversion.
Trials Started
1,840100.0%
Activated
1,24067.4%
67% step
Engaged
82044.6%
66% step
Converted
48026.1%
59% step
Overall Conversion
26.1%
Trial → Activated
67.4%