Marketing Dashboard
Campaign performance, channel mix, and attribution across paid and organic spend.
ROAS
4.2x
0.8vs. 3.4x last Q
CAC
$84
12lower is better
Impressions
1.2M
24vs. last 8 weeks
Conversions
4,280
18vs. last 8 weeks
Campaign Performance
Weekly clicks, conversions, spend, and revenue across all live campaigns.
Clicks Conv. Spend Revenue
Channel Mix
Conversion share by acquisition channel.
4,280Conversions
Channel
Share
ROAS
Organic
38%—Paid Search
24%5.8xSocial
18%3.4xEmail
12%12.2xDirect
8%—Active Campaigns
Performance across all live and paused campaigns.
| Campaign | Impressions | ROAS | Status |
|---|---|---|---|
| Summer Launch 2026 | 142,000 | 4.8x | active |
| Retargeting Q3 | 384,000 | 3.2x | active |
| Google Search - Brand | 92,000 | 8.4x | active |
| YouTube Pre-roll | 524,000 | 1.8x | paused |
| LinkedIn Outreach | 38,000 | 5.2x | active |
Attribution Models
Conversion credit % by attribution methodology.
First-touch38%
Last-touch32%
Linear18%
Time-decay22%
Position-based26%
First-touch credits the most (38%) — top-of-funnel awareness is driving initial demand. Consider shifting budget toward upper-funnel channels.
Top Creatives
Best performing ad creatives this period.
1
Summer Sale Hero
384K4.2% CTR1,2802
Product Launch Teaser
248K3.6% CTR8423
Customer Story — Aiko
192K5.1% CTR9684
Flash Discount Carousel
156K2.8% CTR412